Let’s be honest … giving birth to a watermelon has many unglamorous repercussions. There is nothing even remotely sexy about LBL (lightbladder leakage) … but hey, we’ve all been there and as it turns out this very ‘unsexy’ problem, led Kristy Chong to found Modibodi. Frustrated by her own ‘underperforming’ undies, Kristy was inspired to create a product that would allow women to feel attractive and confident and do away with the need for disposable hygiene … and so Modibodi was born, a range of underwear that is as stylish as it is practical. It took over 18 months of research and close to 1000 scientific tests (overseen by Kristy’s husband James Chong who also happens to be a world class researcher in cardiac therapy) to develop the patented Modibodi technology that is absorbent, moisture wicking, antimicrobial, breathable and leak proof all in one! Basically, Modibodi undies replace liners in dealing with light bladder leakage, discharge, spotting and odour. There’s a super slim line absorbent pad that’s built into the gusset, with different styles providing different levels of absorbency (from super light to moderate). After wearing you just rinse and machine wash and re wear again and again. But the best bit is that all this “sensible” doesn’t come at the expense of style. Kristy’s mission to empower women extends to making us feel sexy at the same time with a selection of cool colours and styles all made from luxurious soft fabrics like bamboo, merino wool and microfiber. The Modibodi range also includes tops, singlets and maternity products … all incorporating the same patented technology and stylish design. Kristy’s vision is to build a brand that empowers women and as part of that vision Modibodi™ actively supports causes and organisations that champion the empowerment of women including Share the Dignity and Days for Girls. When we caught up with Kristy for a chat, we were so inspired by her vision and determination to create a product that would revolutionise the way women wear undies that’s both liberating and empowering without compromising style. Both us birds have tried the Modibodi undies. The fabric is divine, they cut is spot on (ie. they don’t ride up) and you can skip and laugh to your hearts content!
You can shop the full range of Modibodi online at www.modibodi.com.au